Consider Price Brackets When Selling Your Tucson Home
When selling your home it is important to have a pricing strategy. Consider price brackets when selling your home in your overall pricing strategy.
When potential home buyers are searching the internet they search by a variety of different things like; sales price, number of bedrooms and bathrooms, location, pool or no pool, number of garages, etc. The overall factor for most people is the sales price and what they can afford so the main component in a home buyers search is the price.
When people search for homes on the internet they do it in sales price blocks typically done in $25,000 to $50,000 increments. Let’s say someone’s budget is $275,000 they would have their search set up from $225,000 to $300,000 knowing that homes priced $25,000 over their budget they may be able to negotiate down to $275,000.
When looking into price brackets when listing your home you may also want to consider a range pricing strategy.
PRICING YOUR HOME ACCORDING to BRACKETS
Buyers search in price brackets; therefore, it is better to be priced at $150,000 than $149,000. This way you appear in searches for homes priced from $100,000 to $150,000 and in searches for homes priced from $150,000 to $200,000.
Here’s a buyer searching for homes online.
At $149,000 you only appear here:
- $100,000 to $150,000
At $150,000 you appear here and here:
- $100,000 to $150,000
AND
- $150,000 to $200,000
SOLD PRICE BREAKDOWN BRACKETS
The chart below is the sold price breakdown brackets for Tucson in February 2016.
The price range between $200,000 to $249,900 there were 147 homes sold in the month. The next price range between $250,000 to $299,000 there were 75 homes sold in the month.
If you were to have a pricing strategy based on the chart below would you rather have your home listed at $254,000 or $249,900? If you were priced at $249,900 you would have 51% or 100 more qualified buyers looking at your home. THAT IS HUGE!
BOTTOM LINE
JUST A SLIGHT CHANGE IN THE SALES PRICE COULD MEAN LOTS MORE BUYERS LOOKING TO BUY YOUR HOME. WHICH MEANS MORE DEMAND AND A FASTER SALE!
IMPORTANT: Also a must are great photos. For FREE professional photos of your home CLICK HERE
