Are you considering selling your home in Tucson, AZ? Are going to hire a Tucson real estate agent? If so, consider what type of real estate agent you want to hire. Do you want to hire a Listing Agent or a Marketing Agent to get your home sold?
There is a BIG difference between a Listing Agent VS Marketing Agent!
Below walks you through what to look for when hiring an agent to get your home sold.Â
LISTING AGENT VS MARKETING AGENT TO SELL YOUR TUCSON HOME... KNOW THE DIFFERENCE!
LISTING AGENT
A listing agent is an agent that puts a sign up in front of your home and lists your home in the Tucson MLS and lets the reach of the IDX (internet data exchange) to do the rest.Â
Agents can’t claim they have the ability to get your home out to more people. When you list your home it is like hiring all brokers and agents because we all have the same range because of the IDX through the internet.Â
MARKETING AGENT
Focuses on your selling your home for more by intensifying the influence of your home through marketing with the help the homeowner to make your home stand out from others.Â
How a Listing Agent VS a Marketing Agent is different… a Marketing Agent focuses on how to make your property different to stand out from other listed homes.
Marketing Your Tucson Home Comes Down To Three Words: Range, Reach & Influences
RANGE: Range is the internet.
REACH: Reach is IDX because all of the other real estate companies will be completely involved in a collaborative fashion, driving demand for your home. It’s just as though you listed with every other company, a Marketing Agent will be conducting the sale.
Prior to the internet and IDX, it was about exposures. Home sellers don’t have to worry about exposure anymore because of IDX. The challenge isn’t getting to people to learn about your home, the challenges to influence them.
That’s why most companies and Listing Agents focus on selling homes. Our whole focus is selling homes for more. The only way we can sell homes for more is that we’ve got to intensify the influence. And the only way we can do that is through our customized home marketing system.Â
INFLUENCE: Is marketing your home in a way to make your property different to stand out from the rest. A Marketing Agent is a critical thinker that is collaborative to customize a marketing plan to have you home stand out from the rest to influence home buyers to buy YOUR home for the most amount of money.Â
To summarize, Range, Reach and Influence...
The RANGE is the internet. REACH is IDX.
The internet proceeded the web by 25 years. So the internet is the hardware. Reach is IDX. It’s not like a farmer’s market that there’s equal distribution of all products and goods. And so because of the combined efforts of IDX, all real estate agents have masterful reach. And so you’re covered when selling your home.Â
20 years ago you’d actually be asking real estate agents about exposure. As a home seller, you don’t have to worry about that anymore. That’s taken care of.
The challenge isn’t to get people to know about your home, the challenge is… how is your home different, unique, or better, etc?
How a Listing Agent VS a Marketing Agent is different… a Marketing Agent focuses on how to make your property different to stand out from other listed homes.
You see, we don’t compete against other agents in Tucson, but your home competes against other homes. We actually cooperate with the other Realtors. But your home doesn’t cooperate with the other homes in the market. So the way that we are different is how we’re going to make your home different. And not only does your home compete, but Pima County in Tucson competes against other counties and Arizona competes against other states. And so we’ve got to INFLUENCE people on all of these factors.
How a Marketing Agent Can Influence Your Home To Stand Out
Below is a list of things that will separate the difference between a Listing Agent VS a Marketing Agent. Â
- Hire a professional photographer to take awesome photos of your home. Your 1st showing is online!
- Provide a floor plan drawing of your home so home buyers can move into your home online.
- Have an open house plan to have scheduled open house on a consistent basis.
- Facebook marketing campaign to gain a bigger REACH.
- Drone arial photos.
- iBuyer selling option to get a cash offer and a quick close.
- $500 off your closing costs which can help if you are providing seller concessions.
- If we don't sell your home in *90 days or less it's FREE!
- FREE moving truck to help with your move!
- POSITIVE ATTITUDE
Use us to buy or sell a home… Use our moving truck for FREE!
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